Landing pages
The only three headlines worth testing first
Most teams test twenty variations of the same idea. These three angles are actually different from each other, which is why they move the number.
The LFC Journal · Page 2
Everything here comes out of live client work — pages we’ve rebuilt, campaigns we’ve fixed, agents we’ve deployed. No recycled theory.
Landing pages
Most teams test twenty variations of the same idea. These three angles are actually different from each other, which is why they move the number.
Landing pages
What load time actually does to conversion rate, measured on our own client pages — and the four fixes that recover the most.
AI automation
How to automate first response without sounding like a bot, and which conversations should still reach a human.
Landing pages
Six hundred pages in, the pattern is hard to ignore. A weak offer on a beautiful page still loses to a strong offer on a plain one.
Landing pages
VSLs work brilliantly on considered purchases and badly on impulse ones. Here’s how to tell which you’re selling.
Meta ads
Most retargeting shows the same ad to someone who already said no. Sequence it against where they actually dropped off instead.
The same framework behind 600+ landing pages. Go through it honestly and you’ll find what’s leaking.